How to Track a Vanity URL in Google Analytics

Using a custom domain that redirects to your main site (a vanity domain) or a shortened URL that redirects to your landing page is a great way to meas...

SEO Checklist for a New Website Launch

If you're launching a brand new site, or launching a refresh of an existing site, it is absolutely essential that you include your SEO early in the pl...

Case Study: Bringing Humanity to Divorce & Increasing Online Leads Nearly 5x

How CRO:NYX Digital helped Calgary family law firm Richmond Tymchuk Family Law LLP create an online presence that's more approachable while increasing...

The Ultimate Guide to Website Images [2021]

Getting the right image, in the right size and format, in the right spot on your webpage is crucial for great web design and a solid end user experien...

How to Build an XML Sitemap in HubSpot

It's very easy to build an XML Sitemap for your HubSpot CMS. Simply navigate to Tools & Settings > Website > Domains & URLs and you'll s...

How to Make Sure Your HubSpot Site Passes Google’s Core Web Vitals

Less than 15 percent of websites meet Google's Core Web Vitals guidelines. What are these guidelines? They specify that a site should start loading qu...

Is This the End of Organic Growth? The Great Organic Traffic Plateau

Even if your SEO is working, you may be experiencing a drop in organic traffic. Here's why. 

What's the Difference HubSpot Marketing Free, Starter, Pro & Enterprise? [2021 Edition]

Can you get by with HubSpot Marketing Free or Starter, or do you need to make the investment in Marketing Professional or Enterprise to get the functi...

Is HubSpot Chat Slowing Down Your Website?

Live chat is an important conversion tool for many websites. It gives your visitors a way to reach out to you to request products and services, ask FA...

How to Manage Google Reviews for Your Business

Have you come across a review on your Google My Business profile that doesn’t seem legitimate for your business,  is wildly inappropriate, or just tot...

Leveraging Local: How To Build a Strong Local Presence For Lawyers

In order for your law firm to thrive, potential clients need to be able to find you. Local search engine optimization is a very strategic part of SEO ...

Insights You Should Leverage in Google My Business in 2021

Google My Business (GMB) metrics are getting a refresh in 2021, and we wanted to share some of the key insights you can leverage. 

Does Social Media Make an Impact On Local Search?

“Does social media make an impact on local search?” // “Does NOT doing social media HURT my local rankings?””

SEO Checklist for WordPress Sites

If you want your WordPress website to have solid rankings, you need to make sure it's following SEO best practices. This SEO Checklist will help you i...

29 Biggest SEO & UX Mistakes E-Commerce Sites Make [2021 Edition]

Ecommerce websites have stiff competition and ever-shrinking margins. If you want to stay competitive in the search results while providing a solid us...

Should I Hire a Freelancer or an Agency?

There are pros and cons to hiring freelancers and agencies that go far beyond cost. Here's what you need to consider before hiring an agency or a free...

How to Edit Open Graph Markup in HubSpot

If you're working with an SEO or just doing your due diligence to make sure your HubSpot site is up to snuff from a technical SEO perspective, you mig...

9 Ways Small Law Firms Increase Performance Without Overhead

Running a small business is a lot of work. Your legal training helped you specialize in a career and help others navigate the legal system - but you d...

A Great SEO Team Needs Developer Support

Great SEO requires more than just keyword research and content changes. To be competitive in today's search landscape you need to be on point with you...

Do New HubSpot Websites Need SEO?

If you’re migrating an already optimized website over from WordPress to HubSpot, do you still need to do SEO on it? Of course you do. Here’s why: