Our Process

Our Process: What to Expect

Our engagements are rooted in strategy and held accountable with measurement and reporting. While each of our projects and retainers are customized to fit your needs, you can generally expect the process to include: Strategic Planning, Content Strategy, Technical Development, Distribution, Measurement and Optimization.

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1. STRATEGIC PLANNING

Strategic Planning aligns your products and services with the needs and goals of your target client or consumer. If Content Strategy is the ship of growth, Strategic Planning is the blueprint that identifies if that ship is a boat or a rocket.

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2. CONTENT STRATEGY

Content Marketing is how you align your brand message with the Buyers' Journey, reaching your audience with the right message at the right time. Our Content Strategy process takes into account real data, industry research, and builds meaningful content that will delight your audience and generate leads.

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3. TECHNICAL DEVELOPMENT

This is the part of digital marketing that most people wish they could avoid, which is why we handle it for you. With our in-house development team, we seamlessly tackle the “under the hood” tasks so you can be confident that things are running smoothly.

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4. DISTRIBUTION

Even the best content is useless if nobody sees it. We work hard to research, strategize and create your content, so we work equally hard to give it visibility across social, organic and even paid channels.

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5. MEASUREMENT

This is the other segment of digital marketing that everybody wants, but nobody wants to do. You’re in luck. We’re a data-driven agency that loves to check your progress. We measure the metrics that matter in a meaningful and actionable way so all you see is results.

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6. OPTIMIZATION

Good is never good enough, especially when it comes to traffic acquisition and conversions. We perfect the processes and refine our systems because we believe there is always a way to make things even better.

 

 

Let's Get to Work!

We’d love to chat about how we can help you with your next project.