Turning Data into Deals: How Wavelogix Built a Smarter Marketing & Sales System with HubSpot

Wavelogix, a growing technology company in the construction sector, came to us with a challenge: despite already using HubSpot, they weren’t seeing the traction they wanted. Marketing emails were going out, but engagement was low—few replies, limited opens, and slow movement in deals.

As a newer brand competing with well-established names, they needed to raise awareness and educate engineers about their concrete sensor system. They also needed a strategy that connected marketing and sales, giving their team a clear process to nurture leads, identify qualified contacts, and convert engagement into opportunities.

That’s where we stepped in.

Solution: Strategy, Systems, and Sales Enablement

We worked with the Wavelogix marketing team to build a system inside HubSpot that could run their campaigns end-to-end, bring visibility to engagement, and help their sales team focus on qualified leads.

Using Marketing Hub, we created a campaign with multiple assets to promote Wavelogix’s monthly webinars. This included marketing emails, automated workflows, website CTA banners, and social posts designed to attract and educate engineers, contractors, and construction professionals. All traffic was directed to a landing page we built in Content Hub to drive registrations. Once a contact registered for a Zoom webinar, HubSpot’s automation handled the rest. This included confirmation and reminder emails to post-event follow-ups.

We also integrated HubSpot with Zoom, so form submissions automatically enrolled contacts in the correct webinar. This eliminated manual work for the team and ensured a smooth attendee experience.

To re-engage cold contacts, we developed a separate workflow that delivered a drip series of educational content about the REBEL system. These emails highlighted product benefits, use cases, and calls-to-action that encouraged prospects to request a demo.

To support these efforts, we used Content Hub to publish educational blog posts that the emails linked to. This approach helped position Wavelogix as a trusted resource in the concrete industry while also improving organic search visibility and driving new inbound leads to nurture.

On the sales side, we guided the team on using Sales Hub sequences for targeted outreach. We recommended sourcing new leads through Apollo.io first and importing them into HubSpot for nurturing. We created a four-email sales sequence designed to educate cold leads about REBEL, share case studies, and encourage replies and book meetings. Once a contact completed the sequence, they were automatically enrolled into a re-engagement workflow and added to the monthly webinar list to keep communication flowing.

Results: Measurable Engagement and Pipeline Growth

Within two months of launching the new campaign, Wavelogix was able to see immediate results. Deals created increased by 43%, with 25% of deals directly tied to leads who had engaged with the email sequence.

Web engagement and visibility improved as well. Organic search traffic increased by 23%, supported by consistent blog publishing of original content through Content Hub. The outreach sequence achieved 16 booked meetings (0.44%) and 48 replies (1.31%), giving the sales team a clear signal that the strategy was working.

Impact: Visibility, Confidence, and Alignment

For the first time, the Wavelogix team could clearly see what was working for their audience, track every touchpoint, and connect marketing activities directly to revenue. And most importantly, they were creating more deals. They also had a repeatable strategy the team could rely on.

The automation gave her team a consistent playbook for outreach and follow-up. Marketing and sales were aligned around one set of data, one view of the contact, and one process for moving leads through the pipeline. The visibility across Hubs created a clear, connected experience for both the internal team and their prospects.

Enhancements with AI: Data Enrichment and Insights

We used Breeze AI to enrich lead records with more context, then created a lead scoring model that measured engagement and fit. This allowed the Wavelogix team to prioritize high-potential leads and adjust outreach accordingly. 

Breeze also provided quick insights on reporting, helping us identify which campaigns were performing best and where to make adjustments.

Even small touches like AI-generated descriptions for workflows and reports simplified communication within the team, making it easier to explain what each automation did and how results were tracked.

Client Feedback

“Working with CRO:NYX Digital has been one of the most seamless and supportive partnerships we’ve had. Their team not only understood our vision but helped us turn it into a measurable, data-driven strategy that transformed how we connect with our audience. With their expertise, we’ve built systems in HubSpot that bring clarity, alignment, and confidence to both our marketing and sales efforts.”

Suzanne Florek, Vice President of Marketing, Wavelogix

Moving Forward

Today, Wavelogix continues to use HubSpot as their central platform for marketing, sales, and content. What started as a need for a clear strategy has evolved into a connected system that delivers visibility, engagement, and growth the team can measure and build on.

Need help building a connected marketing and sales system in HubSpot? Contact us today to see how our team can help you bring everything together in one place.