Written by: CRO:NYX Team
Published: 11 December, 2022
With the announcement of HubSpot CMS Start at only $25/month, we've had a few clients ask "what's the catch?" Is this low price too good to be true?
It's not! You really can get the benefits of HubSpot CMS for less than you're currently paying to have a WordPress website. We've already compared HubSpot vs WordPress CMS, now let's compare the different versions of HubSpot CMS and what the features/limitations are for each.
Here's a chart comparing what you will get from HubSpot CMS Free, Starter, Professional and Enterprise:
|All free tools|
|Standard SSL certificate|
|Custom domain security settings|
|Subdomain and country-code top-level domain availability||
One subdomain and one CCTDL on 1 root domain
|One subdomain and one CCTDL on 1 root domain||Unlimited subdomains and CCTLDs on 1 root domain||
Unlisted subdomains and CCTLDs on up to 10 root domains
| 99.99% measured uptime
|24/7 security monitoring & threat detection|
|Content Delivery Network (CDN)|
|App and asset marketplace||
Compatible apps and themes
|Compatible apps and themes||Compatible apps, themes, templates and modules||
Compatible apps, themes, templates and modules
|Local website development|
|Facebook Messenger integration||Send and receive simple messages and quick replies.Has HubSpot Branding||Lead capture and chat volume reporting.||Lead capture, advanced reporting, and advanced Messenger bot branching.||Lead capture, advanced reporting, advanced Messenger bot branching, and custom bot actions through code snippets.|
|Live chat||Includes HubSpot Branding.|
|Basic conversational bots||
|HubSpot mobile app|
2,000 email sends per calendar month (HubSpot Branded)
|2,000 email sends per calendar month||2,000 email sends per calendar month||
2,000 email sends per calendar month
Limited features (HubSpot Branded)
All available ad types. Simple website audiences only
|All available ad types
2 contact and company list audiences
|All available ad types
All available ad types
|List segmentation||5 active lists and 1,000 static lists. Additional limits||Up to 5 active lists and 1,000 static lists||Up to 5 active lists and 1,000 static lists||Up to 5 active lists and 1,000 static lists|
|Website pages||25 pages. Does not include dynamic content. Includes HubSpot Branding.||50 pages
(excluding blog posts and landing pages). Does not include dynamic content.
(excluding blog posts and landing pages). Includes dynamic content.
(excluding blog posts and landing pages). Includes dynamic content.
|Limited features||Limited features||
1 blog (HubSpot Branded)
|1 blog||Up to 100 blogs||
Up to 100 blogs
|Multi-language content creation and testing||
Multi-language content for website pages and blog posts.
|Multi-language content for website pages and blog posts.||Test 2 page versions with A/B testing||
Test 2 page versions with A/B testing, or up to 5 pages versions with Adaptive testing.
3 dashboards, 10 reports per dashboard
10 reports per dashboard
30 reports per dashboard
30 reports per dashboard
|Website traffic analytics||Standard web analytics dashboard||Standard web analytics dashboard||Customizable website traffic analytics||Customizable website traffic analytics|
Limited to 1 inbox
|Limited to 1 inbox||Up to 100 inboxes||
Up to 100 inboxes
|Multiple currencies||Up to 5 currencies||Up to 30 currencies||Up to 200 currencies|
|1:1 technical support||Email and in-app chat support||Email, in-app chat, and phone support||
Email, in-app chat, and phone support
|Dynamic personalization||Limited features||Additional features|
|Standard contact scoring||5 scoring properties, not additive across objects or hubs||25 scoring properties, not additive across objects or hubs|
|Calculated properties||5 calculated properties||200 calculated properties|
|Contact create attribution||Track up to 10,000 logged contact interactions||Track up to 10,000 tracked contact interactions|
|Google Search Console integration|
|Video hosting & management||
Up to 250 videos
|SEO recommendations & optimizations|
|A/B & Adaptive testing||Includes A/B testing only||
Includes A/B & Adaptive Testing
|Custom reporting||Up to 100 custom reports||
Up to 500 custom reports
|Filtered analytics view||Up to 25 filtered analytics views||Up to 50 filtered analytics views|
|Teams||Up to 10 teams||
Up to 300 teams + hierarchical teams
|Logged-in visitor identification|
|Salesforce integration||500 field mappings
10,000 Salesforce owners
500 field mappings
10,000 Salesforce owners
|Permission sets||Default permission sets only||Customize and save your own permission sets|
Up to 10 object definitions, 500,000 records
|Salesforce custom objects sync||
Map up to 10 custom objects per account
|Additional root domains|
|Reverse proxy configuration|
|Site performance monitoring|
|Single sign-on (SSO)|
Up to 300 teams
|Admin notifications management|
|Log in as another user||
Let's walk through these different items so it's clear what you're getting and what you aren't with each of the different HubSpot CMS packages.
There is no need to know code to build, edit, and customize your website. While a HubSpot developer will be able to customize your theme exactly how you like it, you'll be amazed at how much you'll be able to do yourself.
If you do want to flex your HubSpot CMS customization, the design manager tools will help you do just that.
HubSpot CMS shows you exactly how your website is going to look on mobile, tablet and desktop screens. Built-in code responsiveness helps ensure a better mobile experience for your visitors.
You'd have to pay for this if you're hosting on your own servers or hosting another CMS on GoDaddy or other hosting providers. Not only is your SSL certificate included with HubSpot CMS, but it automatically renews so you don't have to remember to renew it each year.
Custom Domains & Subdomains
You're not limited to using a HubSpot domain, even with the cheap starter CMS edition. You can host your content on your own domain name.
Limitations on Custom Domains by CMS Level
Security, Uptime & Maintenance
You don't need to worry that your site is going to go down or get hacked -- HubSpot's team is actively monitoring the situation and is working diligently to keep your site safe and keep it online. With 99.99% measured uptime, it's a rare occurrence to experience site outages.
All hosted content is backed by a leading Content Delivery Network (CDN) so your content is delivered quickly and with less latency around the globe.
Get built-in Google AMP support for all blog content to help ensure a good mobile experience and SEO.
Is your AMP content working for you? Here's how to Track & Measure AMP Performance on HubSpot.
Pick a theme to easily change the look and feel of your entire site globally, out-of-the-box. Download a theme that works for you from the HubSpot Marketplace.
Or, if you'd like a custom HubSpot website design, your developers can design a theme folder of pre-built modules, styles, and layouts or use the HubSpot Design tools to build custom modules to keep your website consistent and on-brand at all times.
Develop on HubSpot using the tools, technologies, and workflows you prefer. Use tools like GitHub or popular front-end frameworks to handle version control.
Automatically capture contact information, have two-way communications with your audience, create chatbots, and report on chat volume through Facebook Messenger.
Messenger integration features by CMS level:
Export your entire site in an HTML file to use where you need it. You can also import the URL, title, and meta description for each of your external pages into HubSpot which is very helpful for a website migration. Moving a blog? No problem. You can import your blog content from another platform into HubSpot.
Once your domain is set, you can add in redirects for any page or blog on that domain to another URL.
While you can use website pages, landing pages and blogs with all levels of HubSpot CMS, there are different allowances for each.
These website page limits do not include landing pages and blog posts.
In-language variants of a specific page will automatically be associated together, making your content easier to manage as you scale. Once created, easily run tests on your multi-language content to optimize performance. There are limitations on this content depending on your CMS subscription level:
With HubSpot CMS you can send 2,000 emails per calendar month, regardless of your CMS subscription level. If you want to send more than that you'll want to look at purchasing HubSpot Marketing.
Live chat is available in all levels of HubSpot CMS. You can scale live chat even further by using bots to qualify leads, collect and store contact data, book meetings, and send leads to the right salesperson.
Ad management tools are available in all levels of HubSpot CMS, with the following restrictions:
Audience lists are limited to:
Collect contact data and build your database!
You can send up to 3 automated emails per form with HubSpot CMS Starter and up.
All plans allow your live chats, support or sales emails, form submissions, and more come into one centralized inbox.
All levels will give you some basic reports. Professional and Enterprise CMS give you even more flexibility to create custom reports:
You can create up to 5 active lists and 1,000 static lists with your HubSpot CMS account (same for all levels).
Create deals and quotes in multiple currencies.
Having an issue with your HubSpot portal? A question you need answered? No problem! You can contact HubSpot Support via email the "Help" button that you see in your HubSpot portal.
Allow your IT teams to manage the security of your HubSpot hosted content, dictating how external visitors access your website for maximum protection.
Easily accept payments via your website with HubSpot Payments, for both one-time and recurring payment links and quote integrations. There are fees to use HubSpot Payments, which you can find here.
*HubSpot Payments is currently only available for HubSpot customers located in the U.S. with a U.S. bank account.
Build personalized call-to-action buttons that guide visitors toward key conversion points on your website. Optimize with A/B testing to determine best performing variations, track visitor actions across multiple pages, and add smart personalization. CTAs are included in HubSpot CMS Pro & Enterprise but are NOT included in Starter.
Example of a HubSpot CTA
Create personalized experiences with dynamic content across channels powered by HubDB tables, CRM objects, programmable content, and more.
Match your contact, company, deal, and ticket records to your team's needs by creating custom layouts. These CRM customizations are vital if you have your team managing contacts throughout their contact lifecycle in HubSpot.
Create rules-based scoring criteria for your contacts. Use your scores to segment lists, trigger automation, and more. CMS Pro gives you 5 scoring properties for contacts and 5 for Deals & Companies. CMS Enterprise gives you 25 scoring properties.
Create fields that roll up data from other fields. Calculate things like commissions and splits. You can have up to 5 calculated properties in CMS Pro and 200 calculated properties in CMS Enterprise.
Build out a brand new site without touching your existing web presence. Content staging allows you to build safely in a separate staging area, test changes, and seamlessly take the new design live. We LOVE the content staging in HubSpot.
Get organic search insights like average ranking position, related searches, total impressions, and clickthrough rate for pages on your website — right inside your HubSpot account.
How does your website score? Use our FREE HubSpot CMS Website Grader to find out!
HubSpot's SEO tools allow you to identify SEO issues across your entire website, and learn how to optimize your pages to get more organic traffic.
Create topic clusters that automatically link supporting content back to your core “pillar” pages to ensure search engines can easily crawl your site and identify you as an expert on any given topic and improve your content rankings accordingly.
Create a product library of the goods and services that you sell, then associate those products with individual deals. When you use products it makes it easier for your sales & marketing teams to build deals, track performance of what you're selling and create custom reports on products using the report builder in your report tool.
Host and manage up to 250 video files within HubSpot. Then embed them onto site pages and in emails. Add CTAs and forms within the videos, and track their performance in the custom report builder.
Password-protect website pages and landing pages, giving you the ability to control who can see the content on a specific page.
Organize your HubSpot portal users into teams, based on region, business unit, product line, or more. Assign marketing assets and database records to teams. And get regular team performance reports too. CMS Professional allows you to create up to 10 teams and CMS Enterprise allows you to create up to 300 teams and create hierarchies within those teams.
Identify logged-in website visitors when they send you a live chat message, making it easy for your team to send personalized live chat replies.
Keep your Salesforce and HubSpot contacts, companies, deals/opportunities, and tasks/activities in sync and up-to-date. With both CMS Pro & Enterprise you can sync:
Manage your website content in a hierarchical system of folders so you can quickly see how your website is structured. This is a helpful tool when sharing website IA plans with your team or exploring how to restructure.
Use HubSpot’s default permission sets to give each team member the right permission levels for different access and functionality. If you want to customize the permission sets, you will need to have HubSpot CMS Enterprise.
Have you ever wished you could just call HubSpot to get an answer to your question or a problem sorted out? If you're a HubSpot CMS Professional or Enterprise user, you can.
HubSpot Enterprise CMS is a great tool for large, content heavy websites. The integrated marketing automation tools are essential for managing your contacts at each stage of their journey. At $1,200/month, HubSpot CMS Enterprise is very affordable for those who need security and control, along with flexibility, for their large websites, teams and traffic.
You can store nearly any data in HubSpot, including SaaS subscriptions, students, shipments, and more. Custom objects work just like standard objects in HubSpot - like the contacts and companies' objects. So you can easily create and manage them, set up workflows, and run reports on custom object data.
With HubSpot CMS Enterprise you can create up to 10 object definitions and 500,000 records.
Custom build web app experiences like a calculator, event system, customer portal, learning management system (LMS), etc., all within your HubSpot account and powered by CRM data.
Map Salesforce custom objects to HubSpot custom objects, and sync data one way from Salesforce into HubSpot. With Enterprise CMS you can map up to 10 custom objects per account.
Adaptive testing options unlock for your landing pages with Enterprise CMS. Not sure what that even means? Here's how HubSpot explains it:
Let’s say you test four variations of a page. With adaptive testing, traffic is split evenly between page variations at first. As HubSpot learns how these variations are performing, we adjust the traffic automatically, so that better-performing variations are shown more and poorer-performing variations are shown less. The traffic distribution of an adaptive test might look like this:
This is in contrast to traditional A/B testing that pits two pages against each other and it's up to you to monitor the results, manually choose a 'winner' and make the landing page change; a process that can increase the opportunity costs of not making the right change or making it at the wrong time.
Give each team member using your account the right permission levels for their role with customizable permission sets. A common example of this would be to allow different permissions for your blog posts, site pages, emails, forms, CTAs, lists, or workflows based on role, region, and more, so your team can only see and edit content relevant to them.
You can also disable the editing of specific properties for certain users to keep your team efficient and your database clean.
Log in as another user
If you’re a super admin on an Enterprise CMS account, you now have the ability to temporarily log in as another user to see what they see in the portal. This is exceptionally helpful when you’re an account administrator and you need to help someone troubleshoot.
Restrict access to specific HubSpot-hosted web pages, landing pages and blog content by requiring visitors to log in with a username and password.
Let users sign in to HubSpot using single sign-on credentials, making it easy for them to log in while enhancing security and your control over who has access.
Build, host, partition, and report on multiple websites within the same HubSpot account. Includes your core domain plus nine additional root domains (with more available for purchase as add-ons).
Build out content on the HubSpot platform while serving that content to visitors on a non-HubSpot-hosted domain or subdirectory.
When your website updates go beyond what’s available with the webpage staging tools, you can experiment with elements of the user and customer experience in your Sandbox before deploying them live within your production account.
Scan all CMS-hosted pages for common performance errors that result in slow-loading pages.
Build custom tracking dashboards for HubSpot-hosted content using a public API. Track down errors reported by your customers, areas of the site that are slow or high-traffic, how the site is performing over time, and the site’s overall uptime in a given period.
Need to keep an audit trail? With Enterprise CMS you can track down changes to HubSpot content including pages, modules, blogs, images, CTAs, and others. Set up default notifications for all users in your account, or create notification profiles by role.
We LOVE working in HubSpot CMS and are ready to help you get started.
News and articles from CRO:NYX team members & alumni.