With the announcement of HubSpot CMS Start at only $25/month, we've had a few clients ask "what's the catch?" Is this low price too good to be true?
It's not! You really can get the benefits of HubSpot CMS for less than you're currently paying to have a WordPress website. We've already compared HubSpot vs WordPress CMS, now let's compare the different versions of HubSpot CMS and what the features/limitations are for each.
The Difference Between HubSpot CMS, Starter, Professional, and Enterprise
Here's a chart comparing what you will get from HubSpot CMS Starter, Professional and Enterprise:
|All free tools|
|Standard SSL certificate|
|Subdomain and country-code top-level domain availability||One subdomain and one CCTDL on 1 root domain||Unlimited subdomains and CCTLDs on 1 root domain||
Unlisted subdomains and CCTLDs on up to 10 root domains
| 99.99% measured uptime
|Content Delivery Network (CDN)|
|Built-in AMP support for blogs|
|App and asset marketplace||
Compatible apps and themes
|Compatible apps, themes, templates, and modules||
Compatible apps, themes, templates, and modules
|Local website development|
|Facebook Messenger integration||Lead capture and chat volume reporting.||Lead capture, advanced reporting, and advanced Messenger bot branching.||Lead capture, advanced reporting, advanced Messenger bot branching, and custom bot actions through code snippets.|
|Website structure import|
|24/7 security monitoring & threat detection|
|HubSpot mobile app|
|Email marketing||2,000 email sends per calendar month||2,000 email sends per calendar month||
2,000 email sends per calendar month
|Form follow-up emails||Up to 3 automated emails per form||Up to 3 automated emails per form||
Up to 3 automated emails per form
|Ad management||All available ad types
2 contact and company list audiences
|All available ad types
All available ad types
|List segmentation||Up to 5 active lists and 1,000 static lists||Up to 5 active lists and 1,000 static lists||Up to 5 active lists and 1,000 static lists|
|1:1 technical support||Email an in-app chat support||Email, in-app chat, and phone support||
Email, in-app chat, and phone support
|Up to 100 blogs
Up to 100 blogs
|Reporting dashboard||10 dashboards,
10 reports per dashboard
30 reports per dashboard
30 reports per dashboard
|Website traffic analytics||Standard web analytics dashboard||Customizable website traffic analytics||Customizable website traffic analytics|
|Website pages||15 pages
(excluding blog posts and landing pages). Does not include dynamic content.
(excluding blog posts and landing pages). Includes dynamic content.
(excluding blog posts and landing pages). Includes dynamic content.
|Landing pages||Limited features||Limited features||
|Shared inbox||Limited to 1 inbox||Up to 100 inboxes||
Up to 100 inboxes
|Multi-language content creation and testing||Multi-language content creation only. Multi-language variations count toward overall page limit.||Test 2 page versions with A/B testing||
Test 2 page versions with A/B testing, or up to 5 pages versions with Adaptive testing.
|Multiple currencies||Up to 5 currencies||Up to 30 currencies||Up to 200 currencies|
|Custom domain security settings|
|Dynamic personalization||Limited features||Additional features|
|Record customization||Limited features||Additional features|
|Standard contact scoring||5 scoring properties, not additive across objects or hubs||25 scoring properties, not additive across objects or hubs|
|Calculated properties||5 calculated properties||200 calculated properties|
|Contact create attribution||Track up to 10,000 logged contact interactions||Track up to 10,000 tracked contact interactions|
|Google Search Console integration|
|Video hosting & management||
Up to 250 videos
Up to 250 videos
|SEO recommendations & optimizations|
|Custom reporting||Up to 100 custom reports||
Up to 500 custom reports
|Filtered analytics view||Up to 25 filtered analytics views||Up to 50 filtered analytics views|
|Teams||Up to 10 teams||
Up to 300 teams + hierarchical teams
|Logged-in visitor identification|
|Salesforce integration||1,000 field mappings
10,000 Salesforce owners
1,000 field mappings
10,000 Salesforce owners
|Permission sets||Default permission sets only||Customize and save your own permission sets|
Up to 10 object definitions, 500,000 records
|Salesforce custom objects sync||
Map up to 10 custom objects per account
|Additional root domains|
|Reverse proxy configuration|
|Site performance monitoring|
Up to 300 teams
|Admin. notifications management|
|Log in as another user||
One sandbox per account
Let's walk through these different items so it's clear what you're getting and what you aren't with each of the different HubSpot CMS packages.
What's included in all HubSpot CMS levels
Design Manager Tools & Drag & Drop Editor
There is no need to know code to build, edit, and customize your website. While a HubSpot developer will be able to customize your theme exactly how you like it, you'll be amazed at how much you'll be able to do yourself.
If you do want to flex your HubSpot CMS customization, the design manager tools will help you do just that.
Can You REALLY Customize HubSpot CMS?
Yes! And the results are amazing! We've recently won the HubSpot Impact Award for Best HubSpot Web Design in LATAM. Read the case study!
HubSpot CMS shows you exactly how your website is going to look on mobile, tablet and desktop screens. Built-in code responsiveness helps ensure a better mobile experience for your visitors.
Standard SSL Certificate
You'd have to pay for this if you're hosting on your own servers or hosting another CMS on GoDaddy or other hosting providers. Not only is your SSL certificate included with HubSpot CMS, but it automatically renews so you don't have to remember to renew it each year.
Custom Domains & Subdomains
You're not limited to using a HubSpot domain, even with the cheap starter CMS edition. You can host your content on your own domain name.
Limitations on Custom Domains by CMS Level
- HubSpot CMS Starter allows you to have one subdomain and one CCTLD on one root domain
- HubSpot CMS Pro allows you to have unlimited subdomains and CCTLDs on one root domain
- HubSpot CMS Enterprise allows you to have unlimited subdomains and CCTLDs on up to 10 root domains
Security, Uptime & Maintenance
You don't need to worry that your site is going to go down or get hacked -- HubSpot's team is actively monitoring the situation and is working diligently to keep your site safe and keep it online. With 99.99% measured uptime, it's a rare occurrence to experience site outages.
All hosted content is backed by a leading Content Delivery Network (CDN) so your content is delivered quickly and with less latency around the globe.
Built-in AMP Support for Blogs
Get built-in Google AMP support for all blog content to help ensure a good mobile experience and SEO.
Is your AMP content working for you? Here's how to Track & Measure AMP Performance on HubSpot.
Pick a theme to easily change the look and feel of your entire site globally, out-of-the-box. Download a theme that works for you from the HubSpot Marketplace.
Or, if you'd like a custom HubSpot website design, your developers can design a theme folder of pre-built modules, styles, and layouts or use the HubSpot Design tools to build custom modules to keep your website consistent and on-brand at all times.
Local Website Development
Develop on HubSpot using the tools, technologies, and workflows you prefer. Use tools like GitHub or popular front-end frameworks to handle version control.
Facebook Messenger Integration
Automatically capture contact information, have two-way communications with your audience, create chatbots, and report on chat volume through Facebook Messenger.
Messenger integration features by CMS level:
- HubSpot CMS Starter: Includes lead capture and chat volume reporting.
- HubSpot CMS Professional: Includes lead capture, advanced reporting, and advanced Messenger bot branching.
- HubSpot CMS Enterprise: Includes lead capture, advanced reporting, advanced Messenger bot branching, and custom bot actions through code snippets.
Website Export & Import Tools
Export your entire site in an HTML file to use where you need it. You can also import the URL, title, and meta description for each of your external pages into HubSpot which is very helpful for a website migration. Moving a blog? No problem. You can import your blog content from another platform into HubSpot.
Once your domain is set, you can add in redirects for any page or blog on that domain to another URL.
Website Pages, Landing Pages & Blogs
While you can use website pages, landing pages and blogs with all levels of HubSpot CMS, there are different allowances for each.
HubSpot CMS Website Page Limits
- HubSpot CMS Starter is limited to 15 website pages and does not include any dynamic content.
- HubSpot CMS Professional is limited to 10,000 website pages and does include dynamic content.
- HubSpot CMS Enterprise is limited to 10,000 website pages and does include dynamic content.
HubSpot CMS Landing Page Limits
- HubSpot CMS Starter allows up to 20 landing pages with HubSpot branding. Simple templates only. Does not include custom domains.
- HubSpot CMS Professional allows up to 10,000 landing pages without HubSpot branding. Includes custom domains and templates, smart content, design manager, and A/B testing.
- HubSpot CMS Enterprise allows up to 10,000 landing pages without HubSpot branding. Includes custom domains and templates, smart content, design manager, A/B testing, and adaptive testing options.
HubSpot CMS Blog Limits
- HubSpot CMS Starter allows one blog on the same subdomain as your site.
- HubSpot CMS Professional allows up to 100 blogs on unlimited subdomains.
- HubSpot CMS Enterprise allows up to 100 blogs on unlimited subdomains.
Multi-Language Content Creation & Testing
In-language variants of a specific page will automatically be associated together, making your content easier to manage as you scale. Once created, easily run tests on your multi-language content to optimize performance. There are limitations on this content depending on your CMS subscription level:
- HubSpot CMS Starter allows multi-language content creation only. Muti-language variants count toward overall page limit (15 page limit).
- HubSpot CMS Professional allows you to test 2 page variations with A/B testing.
- HubSpot CMS Enterprise allows you to test 2 page versions with A/B testing, or up to 5 page versions with Adaptive testing (learn more about HubSpot's adaptive testing)
With HubSpot CMS you can send 2,000 emails per calendar month, regardless of your CMS subscription level. If you want to send more than that you'll want to look at purchasing HubSpot Marketing.
Live Chat & Conversational Bots
Live chat is available in all levels of HubSpot CMS. You can scale live chat even further by using bots to qualify leads, collect and store contact data, book meetings, and send leads to the right salesperson.
- HubSpot CMS Starter: Includes ticket creation, lead qualification, and meeting booking bots.
- HubSpot CMS Professional: Includes ticket creation, lead qualification, meeting booking bots, custom branching logic, and advanced targeting.
- HubSpot CMS Enterprise: Includes ticket creation, support, lead qualification, and meeting booking bots, plus custom branching logic and advanced targeting.
Ad management tools are available in all levels of HubSpot CMS, with the following restrictions:
- Limit of two connected accounts
- Ad spend limit of $1,000 per 30 days
Audience lists are limited to:
- HubSpot CMS Starter: 2 contact and company list audiences
- HubSpot CMS Professional: 5 audiences
- HubSpot CMS Enterprise: 15 audiences
Collect contact data and build your database!
- HubSpot CMS Starter: Includes standalone, pop-up, embedded, and collected forms, GDPR options, custom styling, and custom email validation.
- HubSpot CMS Professional: Includes everything in Starter, plus code customizations, dependent fields, smart fields, and custom targeting.
- HubSpot CMS Enterprise: Includes everything in Professional.
Regardless of your CMS level, you can send up to 3 automated emails per form.
All plans allow your live chats, support or sales emails, form submissions, and more come into one centralized inbox.
- HubSpot CMS Starter gives you one inbox.
- HubSpot CMS Pro gives you up to 100 inboxes.
- HubSpot CMS Starter gives you up to 100 inboxes.
Analytics, Reports & Dashboards
All levels will give you some basic reports. Professional and Enterprise CMS give you even more flexibility to create custom reports:
- HubSpot CMS Starter standard web analytics dashboard, without the ability to create custom reports. Limit of 10 dashboards and 10 reports per dashboard.
- HubSpot CMS Professional customizable website traffic analytics, with up to 25 filtered analytics views, and 100 custom reports. Limit of 25 dashboards and 30 reports per dashboard.
- HubSpot CMS Enterprise customizable website traffic analytics, with up to 50 filtered analytics views, and 500 custom reports. Limit of 50 dashboards and 30 reports per dashboard.
Contact List Segmentation
You can create up to 5 active lists and 1,000 static lists with your HubSpot CMS account (same for all levels).
Create deals and quotes in multiple currencies.
- HubSpot CMS Starter allows up to 5 currencies.
- HubSpot CMS Professional allows up to 30 currencies.
- HubSpot CMS Enterprise allows up to 200 currencies.
Email & In-App Support
Having an issue with your HubSpot portal? A question you need answered? No problem! You can contact HubSpot Support via email the "Help" button that you see in your HubSpot portal.
Custom Domain Security Settings
Allow your IT teams to manage the security of your HubSpot hosted content, dictating how external visitors access your website for maximum protection.
Easily accept payments via your website with HubSpot Payments, for both one-time and recurring payment links and quote integrations. There are fees to use HubSpot Payments, which you can find here.
*HubSpot Payments is currently only available for HubSpot customers located in the U.S. with a U.S. bank account.
Additional Benefits with HubSpot CMS Professional
Build personalized call-to-action buttons that guide visitors toward key conversion points on your website. Optimize with A/B testing to determine best performing variations, track visitor actions across multiple pages, and add smart personalization. CTAs are included in HubSpot CMS Pro & Enterprise but are NOT included in Starter.
Example of a HubSpot CTA
Create personalized experiences with dynamic content across channels powered by HubDB tables, CRM objects, programmable content, and more.
- HubSpot CMS Professional: Includes smart content, HubDB, and standard CRM object dynamic content.
- HubSpot CMS Enterprise: Includes smart content, HubDB, standard CRM object dynamic content, and custom object CRM dynamic content.
Match your contact, company, deal, and ticket records to your team's needs by creating custom layouts. These CRM customizations are vital if you have your team managing contacts throughout their contact lifecycle in HubSpot.
- HubSpot CMS Professional: Add additional sections to your contact, company, deal, and ticket record layouts. Up to 20 custom views per object type.
- HubSpot CMS Enterprise: Create conditional layouts based on team, pipeline, and more. Up to 20 custom views per object type.
Standard Contact, Deal & Company Scoring
Create rules-based scoring criteria for your contacts. Use your scores to segment lists, trigger automation, and more. CMS Pro gives you 5 scoring properties for contacts and 5 for Deals & Companies. CMS Enterprise gives you 25 scoring properties.
Create fields that roll up data from other fields. Calculate things like commissions and splits. You can have up to 5 calculated properties in CMS Pro and 200 calculated properties in CMS Enterprise.
Build out a brand new site without touching your existing web presence. Content staging allows you to build safely in a separate staging area, test changes, and seamlessly take the new design live. We LOVE the content staging in HubSpot.
Google Search Console Integration
Get organic search insights like average ranking position, related searches, total impressions, and clickthrough rate for pages on your website — right inside your HubSpot account.
SEO Recommendations & Optimizations
How does your website score? Use our FREE HubSpot CMS Website Grader to find out!
HubSpot's SEO tools allow you to identify SEO issues across your entire website, and learn how to optimize your pages to get more organic traffic.
Content Strategy Tools
Create topic clusters that automatically link supporting content back to your core “pillar” pages to ensure search engines can easily crawl your site and identify you as an expert on any given topic and improve your content rankings accordingly.
Create a product library of the goods and services that you sell, then associate those products with individual deals. When you use products it makes it easier for your sales & marketing teams to build deals, track performance of what you're selling and create custom reports on products using the report builder in your report tool.
Video Hosting & Management
Host and manage up to 250 video files within HubSpot. Then embed them onto site pages and in emails. Add CTAs and forms within the videos, and track their performance in the custom report builder.
Password Protected Pages
Password-protect website pages and landing pages, giving you the ability to control who can see the content on a specific page.
Organize your HubSpot portal users into teams, based on region, business unit, product line, or more. Assign marketing assets and database records to teams. And get regular team performance reports too. CMS Professional allows you to create up to 10 teams and CMS Enterprise allows you to create up to 300 teams and create hierarchies within those teams.
Logged-In Visitor Identification
Identify logged-in website visitors when they send you a live chat message, making it easy for your team to send personalized live chat replies.
Keep your Salesforce and HubSpot contacts, companies, deals/opportunities, and tasks/activities in sync and up-to-date. With both CMS Pro & Enterprise you can sync:
- 1,000 field mappings
- 10,000 Salesforce owners
- 1 account
Manage your website content in a hierarchical system of folders so you can quickly see how your website is structured. This is a helpful tool when sharing website IA plans with your team or exploring how to restructure.
Use HubSpot’s default permission sets to give each team member the right permission levels for different access and functionality. If you want to customize the permission sets, you will need to have HubSpot CMS Enterprise.
- HubSpot CMS Professional: Default permission sets only
- HubSpot CMS Enterprise: Customize and save your own permission sets.
Have you ever wished you could just call HubSpot to get an answer to your question or a problem sorted out? If you're a HubSpot CMS Professional or Enterprise user, you can.
Additional Features with HubSpot CMS Enterprise
HubSpot Enterprise CMS is a great tool for large, content heavy websites. The integrated marketing automation tools are essential for managing your contacts at each stage of their journey. At $1,200/month, HubSpot CMS Enterprise is very affordable for those who need security and control, along with flexibility, for their large websites, teams and traffic.
You can store nearly any data in HubSpot, including SaaS subscriptions, students, shipments, and more. Custom objects work just like standard objects in HubSpot - like the contacts and companies' objects. So you can easily create and manage them, set up workflows, and run reports on custom object data.
With HubSpot CMS Enterprise you can create up to 10 object definitions and 500,000 records.
Custom build web app experiences like a calculator, event system, customer portal, learning management system (LMS), etc., all within your HubSpot account and powered by CRM data.
Salesforce Custom Object Sync
Map Salesforce custom objects to HubSpot custom objects, and sync data one way from Salesforce into HubSpot. With Enterprise CMS you can map up to 10 custom objects per account.
Adaptive testing options unlock for your landing pages with Enterprise CMS. Not sure what that even means? Here's how HubSpot explains it:
Let’s say you test four variations of a page. With adaptive testing, traffic is split evenly between page variations at first. As HubSpot learns how these variations are performing, we adjust the traffic automatically, so that better-performing variations are shown more and poorer-performing variations are shown less. The traffic distribution of an adaptive test might look like this:
User Roles & Content Partitioning
Give each team member using your account the right permission levels for their role with customizable permission sets. A common example of this would be to allow different permissions for your blog posts, site pages, emails, forms, CTAs, lists, or workflows based on role, region, and more, so your team can only see and edit content relevant to them.
You can also disable the editing of specific properties for certain users to keep your team efficient and your database clean.
Log in as another user
If you’re a super admin on an Enterprise CMS account, you now have the ability to temporarily log in as another user to see what they see in the portal. This is exceptionally helpful when you’re an account administrator and you need to help someone troubleshoot.
Restrict access to specific HubSpot-hosted web pages, landing pages and blog content by requiring visitors to log in with a username and password.
Let users sign in to HubSpot using single sign-on credentials, making it easy for them to log in while enhancing security and your control over who has access.
Additional Root Domains
Build, host, partition, and report on multiple websites within the same HubSpot account. Includes your core domain plus nine additional root domains (with more available for purchase as add-ons).
Reverse Proxy Configuration
Build out content on the HubSpot platform while serving that content to visitors on a non-HubSpot-hosted domain or subdirectory.
When your website updates go beyond what’s available with the webpage staging tools, you can experiment with elements of the user and customer experience in your Sandbox before deploying them live within your production account.
Code Alerts, Site Performance & Activity Monitoring
Scan all CMS-hosted pages for common performance errors that result in slow-loading pages.
Build custom tracking dashboards for HubSpot-hosted content using a public API. Track down errors reported by your customers, areas of the site that are slow or high-traffic, how the site is performing over time, and the site’s overall uptime in a given period.
Need to keep an audit trail? With Enterprise CMS you can track down changes to HubSpot content including pages, modules, blogs, images, CTAs, and others. Set up default notifications for all users in your account, or create notification profiles by role.
Get started with HubSpot CMS!
We LOVE working in HubSpot CMS and are ready to help you get started.