Written by: Tanya Wigmore
Published: 21 July, 2021
Copy edits, image tweaks and minor changes to a page can be made and updated to a live page without too much worry most of the time. But when you’re moving content around, changing functionality or shifting the design of a page, you’ll want to test that it’s displaying and functioning as it should before you push it live.
We tend to see two approaches to testing pages in WordPress:
HubSpot CMS has a staging tool that helps to solve these common WordPress staging issues and makes content updates a breeze. Here’s what’s different.
HubSpot’s Staging tools operate similarly to cloning pages in HubSpot, though you do it in the “Content Staging” tools.
The sky's the limit! Even if you clone a page, you’re not stuck with that template or content. You can adjust anything in the page you want to and create a totally different experience. You’ll be happy to hear that if you’ve ever tried to swap modules in a live page that you’re editing and have lost your content!
HubSpot’s sharable preview link is a great asset for teams with multiple stakeholders and rounds of approval. Unlike WordPress where you generally need to login to see unpublished pages, you can share HubSpot preview links without having to login to the HubSpot portal. You can also toggle mobile, tablet and desktop views within the preview screen to easily spot any responsive website issues.
When published through the Content Staging section of the site, HubSpot will automatically replace the current page on the site, keeping the current URL intact and all internal links and menu links intact as well. This is a huge win for your SEO team!
When launching a new website it’s not uncommon to have loads of redirects that need to be added and several post-launch crawls to identify 404s. Using HubSpot content staging to create your new pages reduces a huge amount of work in that process. It’s a win-win of time saved and SEO value retained in the website redesign process.
Tanya Wigmore is the founder of CRO:NYX Digital and is passionate about growing healthy teams and businesses. With an extensive background in inbound marketing, search marketing, web analytics, CRO & UX, she's always finding new ways to apply optimize and improve.