Tanya Wigmore

Tanya Wigmore is the founder of CRO:NYX Digital and is passionate about growing healthy teams and businesses. With an extensive background in inbound marketing, search marketing, web analytics, CRO & UX, she's always finding new ways to apply optimize and improve.

Posts by Tanya Wigmore

How to Track a Vanity URL in Google Analytics

Using a custom domain that redirects to your main site (a vanity domain) or a shortened URL that redirects to your landing page is a great way to meas...

What Makes a Good KPI Dashboard?

You have spent months determining your business KPIs. And once you have finally selected them, you thought all your troubles were over. 

Content Staging: The Under Celebrated HubSpot CMS Feature

Stop Making Major Edits to Live Pages Staging Test Page vs Editing a Live Page Copy edits, image tweaks and minor changes to a page can be made and up...

How to Build an XML Sitemap in HubSpot

It's very easy to build an XML Sitemap for your HubSpot CMS. Simply navigate to Tools & Settings > Website > Domains & URLs and you'll s...

HubSpot Sales Sequences vs Marketing Workflows

One of the most powerful features of the HubSpot suite are the automation tools. The email automation tools are exceptionally helpful for lead nurturi...

Getting Started with HubSpot Sales Sequences

Most salespeople do not follow up enough times with prospective leads. Whether it's out of fear of being pushy, not wanting to bother anyone, or they'...

Conducting a HubSpot CRM Contact Audit

After a while, your HubSpot CRM will be full of contacts that are great leads and customers but you'll also have a lot of contacts that are terrible l...

When Does it Make Sense to Upgrade from HubSpot Marketing Pro to Marketing Enterprise?

Increasing your investment from $890/month to $3200/month to upgrade from Marketing Pro to Marketing Enterprise is a budget shift that you’re going to...

Is This the End of Organic Growth? The Great Organic Traffic Plateau

Even if your SEO is working, you may be experiencing a drop in organic traffic. Here's why. 

Is HubSpot Chat Slowing Down Your Website?

Live chat is an important conversion tool for many websites. It gives your visitors a way to reach out to you to request products and services, ask FA...

What does it cost to build a new website?

Getting quotes for a new website design can be a rollercoaster of emotions and expectations. Some agencies seem extortionate,  while others seem suspi...

SEO Checklist for WordPress Sites

If you want your WordPress website to have solid rankings, you need to make sure it's following SEO best practices. This SEO Checklist will help you i...

29 Biggest SEO & UX Mistakes E-Commerce Sites Make [2021 Edition]

Ecommerce websites have stiff competition and ever-shrinking margins. If you want to stay competitive in the search results while providing a solid us...

Barriers to Agency Growth: Leadership

Do you want your agency to grow? Then you'll need to have solid leadership. This may involve developing your own skills, hiring a team, and/or promoti...

Surviving the 10 Year Business Cycle

Whether you started your digital marketing agency as a contractor with one-too-many clients. Or as part of a funding-backed team ready to take on anyt...

Should I Hire a Freelancer or an Agency?

There are pros and cons to hiring freelancers and agencies that go far beyond cost. Here's what you need to consider before hiring an agency or a free...

Crisis Management Planning: What's the Worst that Can Happen?

Businesses go through crises all the time. Right now, in 2020, a LOT of businesses are in crisis mode. If you've been in a crisis, or anticipate one a...

8 Types of Terrible Bosses

Everyone has a story to tell about a boss who was so terrible that they had to leave the company. By overwhelming amounts, people don't leave bad jobs...

Stages of Agency Growth

Most agency founders start out as freelancers who are busy doing their own thing. Their initial client projects are small, scrappy and confined to a b...

Dealing with Bad Bosses

Most of my business consulting work is directly with the business owner, but when I'm working with a client who is having people problems, what I tend...