Tanya Wigmore

Tanya Wigmore is the founder of CRO:NYX Digital and is passionate about growing healthy teams and businesses. With an extensive background in inbound marketing, search marketing, web analytics, CRO & UX, she's always finding new ways to apply optimize and improve.

Posts by Tanya Wigmore

What are the Risks of Buying an Email List of Contacts?

You've been approached by someone who has a list of key decision makers in your industry. The list seems to be highly targeted to your service or prod...

How to Export a List of Site Pages from HubSpot

When you're in the HubSpot pages section of HubSpot CMS, you'll see a list of all of the website pages, landing page, or blog post pages that you have...

Adding a Subdomain to HubSpot CMS

Adding a subdomain to your main domain in HubSpot is very easy, as long as you have all the permissions that you need in HubSpot and with your domain ...

Prioritizing Sales Leads by their Activity [HubSpot Tips]

When you’re managing a good number of leads in a long sales cycle it can be a bit overwhelming to identify who you need to touch base with and when. H...

Pausing HubSpot Workflow Actions by Date

When you’re using HubSpot workflows to send emails and notifications to your prospects and to your team, you want them to be helpful and reduce fricti...

Tips for Building Better Dashboards

Whether you’re presenting your reports to a team or sending them via a link, your dashboards need to be clear and communicate their data story on thei...

Building a Membership Website in HubSpot

Finding a membership management platform that’s easy to use and integrates seamlessly with your website can be a challenge. Thankfully, HubSpot has an...

How to Track a Vanity URL in Google Analytics

Using a custom domain that redirects to your main site (a vanity domain) or a shortened URL that redirects to your landing page is a great way to meas...

What Makes a Good KPI Dashboard?

You have spent months determining your business KPIs. And once you have finally selected them, you thought all your troubles were over. 

Content Staging: The Under Celebrated HubSpot CMS Feature

Stop Making Major Edits to Live Pages Staging Test Page vs Editing a Live Page Copy edits, image tweaks and minor changes to a page can be made and up...

How to Build an XML Sitemap in HubSpot

It's very easy to build an XML Sitemap for your HubSpot CMS. Simply navigate to Tools & Settings > Website > Domains & URLs and you'll s...

HubSpot Sales Sequences vs Marketing Workflows

One of the most powerful features of the HubSpot suite are the automation tools. The email automation tools are exceptionally helpful for lead nurturi...

Getting Started with HubSpot Sales Sequences

Most salespeople do not follow up enough times with prospective leads. Whether it's out of fear of being pushy, not wanting to bother anyone, or they'...

Conducting a HubSpot CRM Contact Audit

After a while, your HubSpot CRM will be full of contacts that are great leads and customers but you'll also have a lot of contacts that are terrible l...

When Does it Make Sense to Upgrade from HubSpot Marketing Pro to Marketing Enterprise?

Increasing your investment from $890/month to $3200/month to upgrade from Marketing Pro to Marketing Enterprise is a budget shift that you’re going to...

Is This the End of Organic Growth? The Great Organic Traffic Plateau

Even if your SEO is working, you may be experiencing a drop in organic traffic. Here's why. 

Is HubSpot Chat Slowing Down Your Website?

Live chat is an important conversion tool for many websites. It gives your visitors a way to reach out to you to request products and services, ask FA...

What does it cost to build a new website?

Getting quotes for a new website design can be a rollercoaster of emotions and expectations. Some agencies seem extortionate,  while others seem suspi...

SEO Checklist for WordPress Sites

If you want your WordPress website to have solid rankings, you need to make sure it's following SEO best practices. This SEO Checklist will help you i...

29 Biggest SEO & UX Mistakes E-Commerce Sites Make [2021 Edition]

Ecommerce websites have stiff competition and ever-shrinking margins. If you want to stay competitive in the search results while providing a solid us...