Posts by Tanya Wigmore
SEO Checklist for WordPress Sites
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December 18, 2020
If you want your WordPress website to have solid SEO rankings, you need to make sure it's following best practices. This SEO Checklist will help you i...
29 Biggest SEO & UX Mistakes E-Commerce Sites Make [2021 Edition]
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November 21, 2020
Ecommerce websites have stiff competition and ever-shrinking margins. If you want to stay competitive in the search results while providing a solid us...
Barriers to Agency Growth: Leadership
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November 13, 2020
Do you want your agency to grow? Then you'll need to have solid leadership. This may involve developing your own skills, hiring a team, and/or promoti...
Surviving the 10 Year Business Cycle
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November 12, 2020
Whether you started your digital marketing agency as a contractor with one-too-many clients. Or as part of a funding-backed team ready to take on anyt...
Should I Hire a Freelancer or an Agency?
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November 11, 2020
There are pros and cons to hiring freelancers and agencies that go far beyond cost. Here's what you need to consider before hiring an agency or a free...
Crisis Management Planning: What's the Worst that Can Happen?
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October 30, 2020
Businesses go through crises all the time. Right now, in 2020, a LOT of businesses are in crisis mode. If you've been in a crisis, or anticipate one a...
8 Types of Terrible Bosses
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October 20, 2020
Everyone has a story to tell about a boss who was so terrible that they had to leave the company. By overwhelming amounts, people don't leave bad jobs...
Stages of Agency Growth
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October 17, 2020
Most agency founders start out as freelancers who are busy doing their own thing. Their initial client projects are small, scrappy and confined to a b...
Dealing with Bad Bosses
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October 8, 2020
Most of my business consulting work is directly with the business owner, but when I'm working with a client who is having people problems, what I tend...
How Can You Tell if Your Remote Team Members Are Performing?
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September 30, 2020
I once worked with a business owner who made his remote team members install a screen recording tool so that he could monitor them to see if they were...
Hiring Tip: Don't Discredit Overqualified Candidates
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September 23, 2020
As a hiring manager I've seen loads of resumes come across my desk. one of the biggest mistakes that I've made early in my hiring days was to immediat...
Communicating Salary Cuts & Layoff With Your Team
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April 29, 2020
We're moving from "weeks" to "months" of economic impact and business disruption from COVID-19 and you're probably in a place where you're checking th...
How to Edit Open Graph Markup in HubSpot
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February 18, 2020
If you're working with an SEO or just doing your due diligence to make sure your HubSpot site is up to snuff from a technical SEO perspective, you mig...
Why Focus on CRO? A Chat with Kelly B.
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January 10, 2020
I'm in a lot of 'mastermind'-type groups for agency owners and recently a fellow member, Kelly Bryn, reached out asking about which agency owners are ...
How to Pull Non-HubSpot Form Submission Data into HubSpot CRM
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October 9, 2019
Although HubSpot is a powerful all-in-one solution, sometimes you just don't have the need or budget to go all-in on HubSpot and are using a CRM, CMS,...
The End of Organic Growth: The 2019 Organic Traffic Plateau
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September 27, 2019
When you're working on your organic growth strategy, you will get some quick wins right away but you do need to have a bit of patience as well. While ...
9 Ways Small Law Firms Increase Performance Without Overhead
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September 19, 2019
Running a small business is a lot of work. Your legal training helped you specialize in a career and help others navigate the legal system - but you d...
Quick Guide to CRO: What is Conversion Rate Optimization?
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September 17, 2019
The CRO in CRO:NYX stands for Conversion Rate Optimization. It's the core of what we do and knowing more about it can help you better identify your go...
How Email Tracking Gets Your Invoices Paid - Faster
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September 12, 2019
"Oh, sorry I didn't pay that invoice. I never received it."
How to Track a Vanity URL in Google Analytics
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August 26, 2019
Using a custom domain that redirects to your main site (a vanity domain or vanity URL) is a great way to measure offline initiatives and specific camp...