Contests and giveaways are great for capturing attention—but how do you manage the flood of submissions? If your form data lives in one tool, your CRM in another, and your campaign results in yet another, you're likely missing out on opportunities to keep participants engaged and convert them into loyal customers.

That’s where Audience.io and HubSpot come in. Together, these tools can streamline how you collect, track, and follow up with contest entries—all while keeping your marketing engine running smoothly. If you’ve been juggling spreadsheets or wrangling disconnected systems, it’s time for a change.

Let’s dig into how the HubSpot Audience.io integration can help you create a seamless, trackable contest workflow.

What is Audience.io?

Audience.io is a platform that allows brands to create interactive experiences—like contests, giveaways, and quizzes—to grow their audience and gather zero-party data (a.k.a. data that users choose to share with you). Think of it as a lead-gen engine wrapped in a fun, user-friendly interface.

Whether you're hosting a sweepstake, a referral-based giveaway, or an exclusive contest, Audience makes it easy to build branded campaigns that drive engagement. But where it really shines is in what happens after the entry is submitted.

Why Integrate Audience.io with HubSpot?

Audience.io campaigns are designed to convert by creating interactive experiences—like contest pages—that capture valuable user data (name, email, preferences, and more) and track results in real time.

While you can view submissions inside the Audience dashboard, the real magic happens when you connect Audience.io to HubSpot. Instead of manually exporting lists or dealing with siloed tools, you can push those entries directly into HubSpot, tagging them by contest name, source, or custom properties.

This connection transforms Audience.io from a one-off tool into a powerful component of your broader marketing strategy. We love this combo because it blends creativity with data efficiency.
 
Here’s how that HubSpot integration gives you a major edge:

Automatically Sync Contest Entries Into Your CRM - No Manual Imports Needed

Gone are the days of exporting CSVs and manually uploading them into HubSpot. When you connect Audience.io to HubSpot, all contest submissions are automatically pushed into your CRM in real time.

This means your team can stop chasing down spreadsheets and start focusing on what matters—following up with leads. Each contact is created or updated instantly, and you can use custom properties (like contest name, date entered, or quiz responses) to track exactly where they came from. Everything stays clean, organized, and ready for reporting or automation.

Create segmented follow-up workflows based on contest behavior

Not all contest participants are equal. Some are first-time subscribers. Others are loyal customers trying to win a little extra. With the HubSpot + Audience.io connection, you can tailor your follow-up strategy based on how people interact with your campaign.

For example, you might send a welcome series to brand-new contacts, while directing returning customers to exclusive loyalty offers. You can build smart lists based on quiz responses, referral activity, or engagement with follow-up emails—and trigger customized workflows for each segment.

This level of personalization increases open rates, boosts conversions, and keeps your brand top of mind even after the contest ends.

Measure Long-Term Performance From the Original Point of Entry

Contests can drive a ton of traffic and email signups—but how many of those contacts actually convert down the line?

By syncing contest data directly into HubSpot, you can track each contact’s journey from their very first touchpoint (the contest) through to conversion. Whether it’s a purchase, a booked consult, or another key action, you’ll be able to see the full funnel inside HubSpot’s reporting tools.

This makes it easier to justify your campaign ROI, optimize future contests, and see which types of experiences actually drive results over time. Our case study on consolidating siloed data shows how valuable it can be when everything flows into HubSpot, giving you a complete picture of user engagement from the first click to conversion.

Launch Retargeting Campaigns Without Having to Guess Which Contacts Engaged

One of the biggest challenges with disconnected tools is knowing who actually engaged with your campaign—and who’s just sitting in your database collecting dust.

With the Audience.io and HubSpot integration, you can confidently segment contacts based on contest participation and build targeted ad audiences using HubSpot’s ads tool. For example, you can:

• Retarget contest participants who didn’t convert with a special offer
• Exclude contest entries from general brand campaigns
• Promote related products to contacts who expressed interest in a particular theme

You’ll have real behavioral data tied to each contact, so you’re not making assumptions or wasting ad spend. You’re serving the right message to the right people—every time.

How to Manage Contest Submissions with HubSpot

Here’s where things get exciting. When you integrate Audience.io with HubSpot, you're not just adding another tool to your tech stack — you’re building a more connected, efficient system that helps your team work smarter and move faster. Here's how:

Once you’ve set up your campaign in Audience.io and integrated it with HubSpot, managing your contest submissions becomes part of your everyday marketing workflow.

Here’s how we typically help our clients use this setup:

1. Create a custom property or campaign tag in HubSpot to identify contest entries.
2. Set up a workflow to send an automated thank-you email, offer a discount code, or trigger additional nurture sequences.
3. Use list segmentation to separate contest participants from your main database—or to highlight highly engaged users.
4. Build a HubSpot dashboard to monitor contest performance metrics like total submissions, conversion rate, and downstream activity.

This makes it easy to follow up with leads in a meaningful way, without dropping the ball once the contest ends.

Ready to Turn Contests into Conversions?

Audience.io helps you run engaging, high-converting contests. HubSpot helps you nurture and convert the leads that come from them. Together, they can turn a simple giveaway into a full-funnel marketing strategy.

If you’re ready to streamline your data and start making your contests work harder for your business, we can help. We specialize in custom HubSpot integrations, including connecting Audience.io to HubSpot for maximum efficiency.

Reach out to our team today and let’s turn your next contest into a lead generation machine.