Written by: Tanya Wigmore
Published: 4 July, 2019
If you’re migrating an already optimized website over from WordPress to HubSpot, do you still need to do SEO on it?
Of course you do. Here’s why:
Working with an SEO who knows HubSpot's platform in and out will save you time in SEO setup and help you see positive returns faster. Here’s a quick list of the SEO settings you need to configure when you’re launching a new website in HubSpot.
It is very common for websites to see a drop in traffic after migrating to a new platform. This is usually due to a combination of changing navigation, changing content, dropped content and a different hierarchy. One of the biggest challenges we see in new site launches is when the URLs change and no redirects are put in place - in this scenario all organic rankings and inbound links are ‘broken’ until they’ve been redirected.
Don’t make that mistake!
Before you migrate you’ll want to make sure that the new page has the same URLs or have a redirect ready to put in place at launch. Post-launch you’ll want to crawl the site to check for breaks and keep an eye on Google Search Console for any issues they seem to be having with the new site. You will also want to watch your keyword rankings to ensure that you’re not losing the foothold you worked so hard to gain on the previous site.
If you’re ready to move your site to HubSpot and want an experienced SEO to be part of the process, Contact Us.
Tanya Wigmore is the founder of CRO:NYX Digital and is passionate about growing healthy teams and businesses. With an extensive background in inbound marketing, search marketing, web analytics, CRO & UX, she's always finding new ways to apply optimize and improve.