Written by: Hayley Bonnett
Published: 28 March, 2023
In the world of sales and marketing, it is vital to know the difference between a marketing-qualified lead vs sales-qualified lead in order to create an effective lead generation and nurturing strategy. By identifying and differentiating between a qualified marketing lead (MQL) and a qualified sales lead (SQL), businesses can better allocate their resources, improve their sales funnel, and close deals more effectively. This blog will explore the differences between MQLs and SQLs, and why it's important to differentiate between them.
An MQL is a lead that has shown interest in a company's product or service based on their engagement with the company's marketing efforts. MQLs express interest in a product or service in various ways, including:
MQLs are considered to be in the early stages of the buying process and are not yet ready to make a purchase or be contacted by a salesperson. However, they have shown enough interest in the company to be considered a potential customer.
An SQL is a lead that has progressed beyond the MQL stage and has been qualified by the sales team as having a high likelihood of converting into a paying customer. SQLs are evaluated based on various criteria, which differ from industry to industry and company to company. These criteria are used to determine a user's readiness to buy. SQLs show strong interest in a company's products or services in various ways, including:
MQLs and SQLs are at different stages of the buying process. MQLs are leads that have shown an interest in a company's product or service but are not yet ready to make a purchase. They are still in the early stages of the buying process and require more education and nurturing to become SQLs. On the other hand, SQLs are leads that have progressed beyond the MQL stage and are ready to make a purchase or engage with a salesperson.
Differentiating between MQLs and SQLs is crucial because it enables businesses to develop an effective lead nurturing and scoring strategy. By identifying which leads are MQLs and which leads are SQLs, businesses can create customized marketing campaigns and sales strategies that cater to each group's specific needs such as SQL sales strategies. This approach enables companies to optimize their resources, improve their sales funnel, and close deals more effectively.
Did you know? You can automate lead scoring with HubSpot?
It’s important to remember not all MQLs convert into SQLs, and not all SQLs will become customers. By tracking MQLs and SQLs, marketing teams can refine their strategies and focus on the tactics and sources driving the most leads. This maximizes time and resources and ultimately leads to more efficient and effective sales and marketing operations, resulting in a more successful business overall.
Hayley Bonnett is one of our Canadians working from Calgary, Alberta, a great location for her due to her love of the mountains. She recently graduated with a BBA majoring in marketing and is excited to continue learning and further her education even more.