How to Add AMP to a HubSpot Site

If you haven't already added AMP code to your HubSpot site you need to. Now. Like, RIGHT NOW. Here's how:

Applying AMP to your entire HubSpot blog

Hop on over to your settings and navigate to Content > Blog. On the blog settings page you'll have a tab for Google AMP. Make sure your little on/off slider says "ON" to enable Google AMP formatted page. 

That's it! Your HubSpot blog pages are now AMP enabled and ready to get that extra visibility in mobile search. What you might start seeing now is a little lightning bolt next to your mobile listings. This lightning bolt is designated for AMP content and indicates that its lightning fast (AMP = "Accelerated Mobile Pages" project). 

Why AMP is Important

Google wants to show pages that are going to load quickly and give a great user experience. They don't want users to get frustrated when websites are slow to load or don't load properly, and they will suppress pages on mobile if they're a poor user experience. Turning on AMP helps to improve that user experience and AMP pages often get more visibility on mobile search than non-AMP pages. 

AMP vs Great Mobile Site Experiences

The Accelerated Mobile Page (AMP) program was designed to help create better mobile experiences for users. If you have a great mobile site experience, do you still need to use AMP? Probably not!

Google's mobile-first indexing and Core Web Vitals updates have made having a mobile friendly (and mobile-first!) website super important. You can use Google's free tools to assess your mobile website performance or reach out to us for a Core Web Vitals audit.