CICBD Small Business Expo

Attract, Engage, Retain: Creating a Compelling Brand Story

Thank you for attending our session!

I hope that you found a few key takeaways that will help you improve your brand story so you can stand out from the competitors to attract, engage and retain more business.  ~ Tanya

A Compelling Brand Story Differentiates Your Business

Resources

Hero Statement Template

We help {your main character}
{overcome this obstacle}
so they can {achieve this objective}.

Persona Development Worksheet

Need some direction on how to better understand your audience? Use this worksheet as a guide!

Persona Worksheet

BMW Commercial

BMW got the most out of their investment and did several Zeus & Hera commercials.

Watch on YouTube

Have a Question?

Want to learn more about building a brand story? Have general questions about HubSpot to digital marketing? Let me know!

Send us a message

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Let's Get to Work!

We’d love to chat about how we can help you with your next project.

Get started

Let's Get to Work!

We’d love to chat about how we can help you with your next project.

Get started