Track AI Traffic & LLM Performance with Our Free GA4 Dashboard

Want to know how much traffic AI search engines and chatbots are sending to your website? Get our free GA4 Looker Studio template and start reporting in minutes.

Try Our Free AI Traffic Analytics Dashboard

Enter your information and we'll send you the Looker Studio template so you can start tracking AI traffic in Google Analytics today.

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View Google Analytics AI Data in Looker Studio

Our template is built specifically for AI and LLM traffic monitoring. So if you’ve been wondering how much traffic Claude and Gemini are sending to your site, now you can find it. The report pulls your Google Analytics data directly into Looker Studio, so you can view all your data in one place.

The dashboard is segmented to only show data from AI sources. This includes sessions, users, and engagement rate. We've also included a report of top landing pages, all of which can be filtered by AI referral source.

Questions You Can Answer With This Dashboard:

  • How much traffic is ChatGPT or Perplexity sending to my site?
  • What's the breakdown of AI traffic by source?
  • Which landing pages get the most AI referral traffic?
  • Is my LLM traffic growing month over month?
  • What type of visitors are coming to my site?
  • Where are these visitors located?

How To Use This Template

We've included step-by-step instructions inside the dashboard itself. Copy the report, connect your data source, and start reviewing your performance right away. You can customize this GA4 AI report to fit your needs.

Frequently Asked Questions

How do I measure AI search performance in GA4?

GA4 doesn't have a built-in AI traffic report. Instead, you can look at the Traffic Acquisition report in Google Analytics and view it by AI source (e.g. ChatGPT, Copilot, Claude, Gemini, etc). Or you can use our template to see it broken out automatically.

Does GA4 show Google AI Mode as a referrer?

No. Google AI Mode links usually strip referrer data, so that traffic lands in Organic Search or Direct instead of its own category. Our template helps you spot the patterns anyway.

What is LLM traffic?

LLM traffic is visits to your site that came from a large language model, like when someone asks ChatGPT a question and clicks a link it gives them.

Can I track ChatGPT traffic in Google Analytics?

Yes. ChatGPT sends referral traffic that shows up in your GA4 data. This template makes it easy to see that traffic on its own instead of digging through raw referral reports.

What AI platforms are included in this report?

Depending on your GA4 data, you'll be able to monitor traffic from platforms such as ChatGPT, Claude, Microsoft Copilot, Perplexity, Gemini, and others.

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