If your CMS is feeling more clunky than clever lately, it might be time to ask yourself: can your platform actually help you create content—or is it just housing it?
HubSpot is leveling up the game with built-in AI tools and smart content features that go far beyond drag-and-drop editors. From real-time content remixing to intelligent customer service agents, these tools don’t just make marketing easier—they help you get better results, faster.
If you're considering a HubSpot migration, these native features are some of the best reasons to take the leap.
HubSpot isn’t just keeping up with the AI trend—it’s leading it. Whether you’re brainstorming blog topics, building out workflows, or personalizing emails, HubSpot’s suite of AI tools is fully integrated into the platform. That means no unnecessary plugins or third-party add-ons. Everything just works.
Here’s what’s packed into the latest HubSpot content and AI offerings:
One of the standout tools in HubSpot’s AI lineup is Copilot. Once you’ve enabled the feature in your account, you’ll see it appear across various parts of the platform—like the top navigation menu, content pages and more. When you spot the AI icon, you’re in for a treat.
Need help building a workflow? Want to know which email performed best last quarter? With HubSpot’s Copilot, you can simply ask. This conversational AI tool is built right into the HubSpot interface, letting you interact with your data and tools in a natural, intuitive way.
Whether you want a quick summary of a contact’s activity history, need help segmenting a list, or are trying to figure out the best way to structure a lead nurture workflow—Copilot can guide you through it. It’s like having a HubSpot expert on call 24/7.
This goes beyond search. Copilot understands context and can take action, making it a huge time-saver for marketers, sales reps, and service teams alike.
Another area where HubSpot’s AI really shines is reporting. If you’ve ever felt overwhelmed by dashboards or unsure which metrics matter most, this one’s for you.
With AI-assisted insights, you don’t have to manually interpret rows of data. When you see the little AI icon on a report, click it—and let HubSpot give you an instant summary of what’s working, what’s not, and where to focus next.
This is especially helpful when you’re running multiple campaigns or managing multiple pipelines. Instead of spending hours analyzing trends, you get actionable insights in seconds.
Migrating to HubSpot means you’re not just collecting data—you’re understanding it, too.
Creating content is hard. Repurposing it shouldn’t be.
Content Remix allows you to turn one asset (like a blog post) into multiple pieces of content—think social posts, email copy, or even video scripts—automatically. It's an AI content tool that helps your team do more with less, without sacrificing quality or tone.
For brands publishing across several channels, this is a serious time-saver and a major reason to consider a HubSpot migration if your current CMS can’t keep up.
HubSpot’s Content Assistant is a reliable sidekick for marketers who need a creative boost. Whether you’re stuck on a headline or drafting full-length content, this generative AI tool can help you write (and rewrite) content in your brand voice.
Best of all? It's embedded across the HubSpot ecosystem—from landing pages to email builders to blog editors. If you're still toggling between your CMS and a separate AI tool like ChatGPT, migrating to HubSpot simplifies everything.
Coming up with engaging social content consistently is tough—even for seasoned marketers. HubSpot’s Social Media Agent uses AI to take the pressure off by suggesting captions, hashtags, and post ideas tailored to your audience and goals.
It learns from your past performance and current campaigns, so you’re not just getting generic suggestions—you’re getting recommendations rooted in your data. That means less time spent brainstorming and more time engaging with your audience.
The best part? You can generate content directly within HubSpot’s social scheduling tool, so there’s no need to toggle between tools or draft posts in a separate doc. It’s fast, efficient, and actually helpful.
HubSpot’s Customer Service Agent is like having a superpowered assistant for your service team. It can reply to users and even surface relevant knowledge base articles—all powered by generative AI.
Ask it something like “How can I set up a new account?” and it will give you a well-structured, helpful response based on your existing content. It’s perfect for streamlining workloads or just making support more consistent across the board.
This tool helps your team respond faster without sacrificing quality—and gives them more time to focus on complex or high-priority cases. It’s available to Pro and Enterprise-level users and does require HubSpot credits to use, so be sure to factor that in before rolling it out.
Migrating to HubSpot isn’t just about switching to a cleaner interface or better CRM. It’s about unlocking the full potential of your marketing team with tools that are genuinely built to support modern content creation and customer experience.
Most CMS platforms stop at “manage.” HubSpot goes a step further by helping you:
Because everything is native to the platform, there’s no disjointed data, laggy plug-ins, or jumping between tools. It’s one streamlined system built to scale.
If your current CMS doesn’t offer smart content tools or native AI support, you’re not just behind the trend—you’re missing out on real opportunities for growth. HubSpot’s ever-evolving AI capabilities make it easier to work smarter, not harder.
And the best part? These are just a few of the AI-powered features available in HubSpot. New tools and enhancements are constantly being added, giving your team even more ways to streamline workflows, personalize experiences, and scale with confidence.
Thinking about a HubSpot migration? Let’s chat about how to make the move seamless—and why it’s more than worth it.